«Chevrolet» salutes the centennial anniversary
General Motors is preparing operations to the Middle East, a series of activities will be organized in the coming months to celebrate the centenary of the launch of Chevrolet brand. The Swiss immigrant Louis Chevrolet and American businessman Billy Durant founded the Chevrolet Motor Company in the November 3 (November) 1911.
The Chevrolet Today marks one of the most popular and most cars in the world, selling more than 200 million units over the past percent. In 2010 alone, sold more than 4.2 million vehicles in more than 130 countries, an average car every 7.5 seconds.
Chevrolet becomes part of the fabric of life in the Middle East, and left an indelible mark on the auto sector since the arrival of the first copy at the beginning of the last century, contributing in changing the transport sector in the region in the form of a radical. Has shortened distances and opened the way for cars to enter the vast expanses of the desert was not reached before, also contributed to change the lives of the peoples of the region and their economic and living conditions.
He noted John Stadoak, President and Managing Director - General Motors Middle East Operations, that the centenary of the Chevrolet «presents a great opportunity to reflect the passion of the region's markets by, as it is occasion to look to the future and continue to work to fulfill the promise of the brand's successful clients that meet their needs in the future as it did in the past hundred years ».
He pointed out that the sign Stadoak Chevrolet «was founded on a set of pillars are: value, reliability, performance and distinctive design. Continues to embody these values for millions of customers in the Middle East and the world ».
General Motors will celebrate the centennial the Middle East through the diverse activities of several, including the premiere of the film «Transformirz 3 - Dark Of The Moon», in which Chevrolet Camaro Mnhaha Bambulba.
(Www.facebook.com / chevroletarabia).
GM is also planning the Middle East to organize a variety of events in the countries of the region.
In the context of this event, the circuit witnessed the Indianapolis 500 race coincided with a distinctive ring to celebrate its centenary as well. The chosen car Camaro SS convertible as a car safety in the race, joining the other 22 cars of the Chevrolet have had this honor. And synchronization of the first car to use the safety of the Chevrolet with the participation of Arthur - the brother of Louis Chevrolet - in the first Indy 500 race in 1911, and after the adoption car safety coincided also with the participation of Lewis in the race for two years 1915 and 1919.
On 19 June, systems
«Rally Louis Chevrolet» in Washoe-de-Fonds, Switzerland, and is the birthplace of the founder of Chevrolet. And participated in more than 1000 Chevrolet countries of the world made since 1911 until today. ... The top U.S. manufacturer sales
Register and GM dealers in the Middle East total sales of $ 12 thousand and 800 vehicles in May last, an increase of 27 per cent from the sales of the same month of 2010, and the significant contribution from the sales of passenger cars marked with Chevrolet.
Sales of Chevrolet cars, including models of Cruz and Malibu, Aveo, Optra, by 36 percent in May. Also increased total sales for the brand by 36 percent as well, while sales of GMC increase of 17 percent.
